Learning Outcomes

Getting Started With Google Analytics

Harnessing the Power of Google Analytics

Working Harder on Your Analytics

Setting Goals in Your Analytics

Measure your Marketing

Lesson Summary

Unleash the power of Google Analytics in this module as you learn to create your account, analyse key metrics, and interpret reports to gain insight into your website's performance. You'll also learn the benefits of setting goals, making data-driven decisions, and refining marketing strategies to achieve the best results.

Online Marketing With Google Analytics - Course Assessment

Learn how to use Google Analytics to create data-driven branding campaigns in this free online digital marketing course.

Online Marketing With Google Analytics

Google Analytics lets businesses measure and improve the performance of their online marketing. This digital marketing course explains how to harness the power of Google Analytics to drive market research and design data-driven marketing campaigns. We cover the basics like creating a Google Analytics account and move on to advanced techniques like setting and assigning values to goals, creating customer segments and building custom URLs.

Creating a Mindset for Success

The Digital Marketing Agency Business Model

Getting Started With a Digital Marketing Agency

This module will explain how to get into the right mindset to achieve success as a digital marketer. In addition, it will discuss how to set up and operate your own digital marketing agency business.

Setting Up Your Website

Setting up Your Business Email

How to Increase Productivity

This module will teach you how to set up your own website, register your domain name, set up a business email, and use different apps and tools to help you be more productive.

The Client Acquisition System

Finding Hot Leads

Prospecting Potential Leads With Google

This module will discuss a guaranteed method for getting hot leads for your Digital Marketing business. Learn how to target specific niches, what to look for in potential clients, and approach a client to get them interested in working with you.

Getting Clients With Google Ad Video Audits

Getting Clients With Facebook Ad Video Audits

Finding Leads and Email Addresses

The Art of Cold Emails

Converting Emails Into Meetings

This topic will teach you how to search for potential clients using existing Google and Facebook Ads and auditing their ads to show them how to increase their leads. You will also learn how to write emails that will get you to schedule meetings with prospects.

Booking and Email Automation Software

Lead Generation With LinkedIn

Facebook Leads Funnel

The Cold Calling System

This module will teach you how to use Linkedin and Facebook Ad campaigns to generate leads, how to use apps that will automate cold emails follow-ups, and how to make successful cold calls to businesses.

Communicating Efficiently

Overcoming Objections

The Perfect Discovery and Presentation Call

Onboarding Clients

This module will discuss how to master sales. Learn about the psychology behind making a sale, how to get into the right frame of mind, how to overcome sales objection and how to close and onboard your new clients.

First Assessment - Advanced Diploma in Mastering Elite Digital Marketing for Consultants.

This assessment enables you to review your learning so you can determine your knowledge and understanding of Modules 1 to 6 of the following course: 

• Advanced Diploma in Mastering Elite Digital Marketing for Consultants.

Google Ad Basics

Set Up Your Account and Campaign

Keyword Research Basics

This topic will discuss the basic components of a Google Ad and will teach you how to use the basic tools available in Google Ads Business Manager to create your ad campaigns.

Google Ad Extensions

Mastering Google Ads Copywriting

Optimizing Your Google Ad

This module will teach you how to launch your Google Ad marketing campaign, optimize your keywords for users to find your ad when searching using the Google Network, and write an ad that motives users to click on the ad.

Building Your Landing Page

Google Ad Marketing Tools

Google Local Service Ads

This module will teach you the step by step process of creating your landing page using WordPress. In addition, learn how to use Zapier to collect leads from your landing page to your inbox and how to set up call tracking for every phone call that uses your listed phone number.

Basics of Facebook Ads

Principles of Influence

Facebook Business Manager

Setting Up a Traffic Campaign

Setting Up a Conversion Campaign

Consideration Stage Campaigns

This module will explain the different components of a Facebook Ad and how to write an ad that will motivate people to take action. It will also discuss the different types of ad campaigns and how to set them up using Ad Manager.

Naming Your Facebook Campaign

Guidelines to Creating Facebook Ads

Campaign Budget Optimization

Researching Audiences

Ad Performance Metrics

This module will explain how to name your campaign, your ad set and your ads properly, optimize your campaign budget, create custom audiences, and measure your ad's performance.

Start Working With Your Clients

Working With a Service Partner

Outsourcing to Independent Contractors

Make Extra Money Selling Websites

This module will discuss how your digital marketing agency can deliver its services to its clients. You will learn how to work with a white label agency, how to outsource your work to independent contractors, and how to make extra money selling websites.

Second Assessment - Advanced Diploma in Mastering Elite Digital Marketing for Consultants.

This assessment enables you to review your learning so you can determine your knowledge and understanding of module 7 to 12 from the following course: 

• Advanced Diploma in Mastering Elite Digital Marketing for Consultants.

Mastering Elite Digital Marketing for Consultants - Course Assessment

Start your very own digital marketing agency by applying these core skills in this free online course.

Advanced Diploma in Mastering Elite Digital Marketing for Consultants

Explore how to start a digital marketing agency and position yourself as an expert in this field. This free online course will show you how to attract more customers for your clients. We will guide you, step by step, on how to get into the right mindset to achieve success. Discover how to find your first clients and set up automated systems for client acquisition. Then, we'll show you how to master cold calling and managing ads with ease.

Introduction to the Digital Space

Ad Format Development and Platform Diversity

The Interactive Advertising Bureau (IAB)

The Digital Advertising Ecosystem

Using Google Ads for Digital Marketing/Advertising

Ad Segmentation & Targeting

Ad Serving and Reporting

User Engagement Metrics for Attention Analysis

Cost Efficiency Metrics and ROI Metrics for Goal Tracking

Analytics and Attribution

Campaign Optimisation Techniques

Strategic Optimisation and Social Media Campaign

Digital Marketing and Advertising Strategy Guide - Assessment

Learn how to optimise advertising strategies for maximum reach and efficiency with this free online course.

Digital Marketing and Advertising Strategy Guide

Ever wondered how ads truly influence buying decisions? This course takes you inside digital marketing strategy, ad execution, and performance optimisation. Gain the tools to make smarter business moves while earning a digital marketing certificate that sets you apart in a competitive market. This course was reviewed and approved by qualified subject matter expert Tanzeela Aqif, a social media manager and a digital marketing educator.

Introducing The Google Ads Masterclass

The Google Ads Formula Calculator

What is Google Ads? Where Do They Appear? Plus a Special Offer

This module provides an introduction to google ads masterclass. It begins by providing a welcome to the course, a link to the facebook group and highlights how to best use this course. This topic covers using a Google Ads formula calculator, figuring the costs per conversion and understanding what google ads are and where they appear.

Let's Set Up Your First Google Ads Account!

Let's Talk About Location Targeting

Setting Languages, Your Daily Budget, and Hourly Reports

Bidding Strategies

Campaign Start and End Dates, Dynamic Search Ads

Ad Extensions

Rotation Settings, Scheduling, Device Targeting, & URL Options

This module provides an introduction to setting up your first Google Ads Account and gives an overview of the campaign settings. In this module you will learn about the Account Hierarchy as well as Location targeting basics. This module will also give you insight into the different types of bidding strategies that would suit your campaign as well as the various ad extensions you can use to enhance your ads.

Ad Groups

This module provides an introduction to setting up your ad groups in your Google Adwords account. This module is dedicated to understanding ad groups and the basics of ad group structure. In this topic you will learn about ad group structure ideas and create your first ad group.

Google Text Ads

Ad Copy Case Study, BJ Fogg Behavioral Model, & Your First Google Ad

This module outlines how to write killer ads in Google ads. In this topic you will learn about the anatomy of Google Text ads and what makes ads successful. This topic also discusses an Ad Copy case study, the BJ Fogg Behavioral Model and creating your first Google Ad.

Diploma in Ultimate Google Ads - First Assessment

You must score 80% or more to pass this assessment.

Google Ads Billing Configurations

This module provides an introduction to setting up your Google Ads Billing. In this topic you will learn all about Billing Details for Google Ads.

Keyword Basics

Keyword Match Types

Negative Keywords

Keyword Research

Keyword Planning

Keyword Organization

Quiz #3: Understanding Keywords

This module provides an introduction to understanding and working with keywords in depth. This module is dedicated to understanding keywords, keyword research, keyword planning and keyword organization. Learn about the various keyword match types as well as negative keywords, traffic sculpting, SEMrush, Pivot Tables andthe Google Keyword Planner.

Account Structure

This module provides an introduction to Account Structure. This module is dedicated to understanding how to structure ad groups like a pro. In this topic you will learn how to create a new ad group, importing keyword lists, creating ads and navigating campaigns.

The Google Ads Auction, Quality Score, & Ad Rank

Advanced Techniques

This module provides an introduction to the Incredible dynamics Of the AdWords Auction. This module discusses the Google Ads auction, click through rate and relevancy. In this topic you will gain an understanding of ad rank, how quality scores are determined and working with Excel Pivot Tables.

Diploma in Ultimate Google Ads - Second Assessment

Diploma in Ultimate Google Ads - Course Assessment

Learn how to use Google Ads to consistently drive quality traffic to websites in this free online diploma course.

Diploma in Google Ads

This diploma course teaches you how to employ Google Ads to grow your business by attracting consistent and profitable web traffic around the clock. Most contemporary customers use Google to search for products and services online, and many businesses lose out because their competitors’ Google Ads campaigns are better optimized. Earn this diploma to learn how to make better use of Google’s algorithms to make sure that your ads make an impact.

Search Advertising and SEO: A Guide to SERPs and Organic Search

Optimising Campaigns with Google Ads

Google Ads: Formats, Features, and Advanced Strategies

Keyword Research and Match Types for Effective Google Ads

Strategies for Driving Traffic and Generating Leads

This module will teach you the fundamentals of search advertising and Google Ads. Dive deep into the various Google Ads formats and features to learn to create compelling advertisements. As you hone your skills with the uses of ad extensions, landing pages, and keywords, you will learn to develop effective lead generation strategies.

Strategic Search Advertising

Optimising Ad Groups and Keywords for High-Performance Search Ads

A Guide to Ad Performance and Quality Scores

Microsoft Advertising: Campaign Creation and Optimisation

The Google Ads Auction: Keywords, Bids, and Strategic Bidding

In this module, you will delve into the strategic components of search advertising. You will gain insights into optimising ad groups and keywords to maximise the effectiveness of your ads. The module will introduce you to Quality Score and Microsoft's advertising platform, helping you acquire expertise in planning a more purposeful ad campaign.

Course assessment

A free online course that teaches you the fundamentals of search advertising and designing effective ad campaigns.

Introduction to Search Advertising

Discover the fundamentals of search advertising, also known as paid search or search engine advertising, in this online course. You will get introduced to the basics of search engine optimisation to advanced Google Ads strategies. As you explore the intricacies of keywords, ad groups along with landing page optimisation, you will learn about both Google Ads and Microsoft Advertising. This course will help you acquire the digital marketing skills.

Location Targeting

Beacon and Retargeting

Bid Requests & CPM Breakdown

Introduction to Research

This module introduces you to the basics of Digital Advertising & Marketing. The module also analyzes location targeting, how it works, and fraud detection. You will also learn about beacon target in digital marketing, and how advertisers run digital retargeting advertising campaigns.

Platform Demos

Contract Negotiations

AdBlocking and Social Listening

Interviews with Industry Experts

This module introduces you to the differences and similarities between DSP and SSP. The module also analyzes contract negotiations, AdBlocking, and social listening in the digital space. You will also learn some insights from industry experts.

Digital Advertising and Marketing 301 - Course Assessment

This free online course delves into digital marketing basics, location targeting, retargeting and real time bidding.

Digital Advertising and Marketing 301

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they spend more time and are easily accessible: the internet. Learn the basics of online advertising, location targeting, beacons, retargeting, RTB (Real Time Bidding) and all the other ins and outs of digital marketing so you can open new markets and springboard your marketing efforts.

Course Introduction

Creating Your Shopify Account

Getting Inventories

Adding Products to Shopify

In this module, you will be introduced to Shopify and its various benefits for e-commerce and how to create and set up a Shopify account. This module goes on to show you how to navigate the Shopify dashboard to see your total visit for the day, a summary of your activities and more. You will explore the process of adding Shopify products to Amazon catalog, how you can prepare and send inventories to Amazon FBA and how to create a product collection and add it to a Shopify store.

Analytics and Tracking

Additional Settings and Features

Fulfilling Customer Orders

Marketing and Promotion

In this module, you will be taught how to analyse your traffic volume, sources, demographics and tons of other data for your Shopify store. You will be shown how to install Facebook pixel to your Shopify store and create a Google Analytics code to add to your Shopify store. You will then be taught how to analyze and track your customer store visits using Google Analytics and the Facebook pixel. Furthermore, you will learn how to create a custom domain name for your Shopify store.

Course Assessment - How To Build A Shopify Store - Masterclass

Learn how to use Shopify to start a successful e-commerce store from start to finish in this free online course.

How To Build A Shopify Store Masterclass

This free online Shopify course will guide you through all the key processes involved in creating an e-commerce store with Shopify. You will be shown how to create collections, install and customize a theme and add products to your Shopify store as well as basic data analysis, paid advertising, and content marketing methods that will help you upgrade your business to the next level in order to take advantage of the age of online shopping.

Introduction

Background to Google Ads

Key Concepts

Research, Strategy, and Planning

In this module, you will be introduced to the course, its purpose, and learn how it is different from other courses. You will also study the various products contained within the Google Ads platform. Then, the account structure, metric definitions, and audiences will be discussed. Also, the core components of Research and Strategy will be treated.

Campaign Build

Regular Optimizations

Advanced Optimizations

Common Troubleshooting Issues

In this module, study how to build your campaigns and Ad Groups. You will also learn about search terms and how to identify quality score issues in Google Ads. Best practices for ad testing, reporting and ad writing techniques will be developed. Lastly, you will be taught how to solve some common troubleshooting issues that you may encounter.

Understanding Google Ads - Course assessment

Gain a comprehensive understanding of digital marketing and advertising using Google Ads in this free online course.

Understanding Google Ads

This free online digital marketing course serves as a guide to setting up and managing a successful Google Ads account. You will get to understand key terms and concepts in Google Ads and learn how to work with them in addition to many other practical learning areas such as how to plan and build campaigns and Ad Groups, how to deal with some common troubleshooting issues, and what these look like in practice with real-life agency examples.

Setting Yourself up on Google Search and Maps

Update Your Business Profile

Insights from Your Google Business Listing

Endorsing Your Business With Online Reviews

If you own or manage a business, you can create a business profile on Google Search and Maps that would make your business visible to potential customers and lead to increased sales. In this module, you will learn how to list your business on Google, update your business profile, and how online reviews and feedback positively affect your business.

Establishing a Compelling Online Business Presence - Course Assessment

This free online eCommerce course explains how to use a Google Business profile to establish a strong online presence.

Establishing a Compelling Online Business Presence

Building an online business presence can help you develop customer relationships, establish trust and increase brand loyalty. This entrepreneurship course teaches you how to set up your business on Google Search and Maps with the help of a Google Business profile. We also explain how to keep your business information up to date, gain insights from your business listing and grow your business by reading online reviews to improve customer service.

Create a YouTube Channel

In this module, you will be introduced to YouTube for business. You will start by signing up with Google and creating a channel. You will then learn how to work on features like channel artwork, description, AdWords and Google analytics. Different equipment and software options used in various video creation will be explored.

Learn how to create a YouTube channel and use it to market your brand or business in this free online course.

How to Make a YouTube Channel for Beginners

YouTube is one of the most popular websites in the world, with more than 2 billion users. Leverage this powerful video platform by enrolling in this free online How to Make a YouTube Channel for Beginners course. The step-by-step process includes everything from the initial creation, to recommended equipment and software, how to upload videos on YouTube Studio, design and upload YouTube channel art, optimize your channel, and monetize content.