Learning Outcomes

Introduction to AI Marketing

AI Tools for Marketing

AI in Search Engine Optimisation (SEO) and Industry Applications

AI for Customer Relationship Management (CRM) and Future Trends

Lesson Summary

In this module, you will be introduced to AI marketing. It explores how to integrate artificial intelligence into modern strategies. You will learn to leverage AI for consumer analysis, optimise campaigns, and personalise experiences. You will also gain practical skills in using AI tools to enhance marketing strategies.

AI Marketing - Assessment

In this free online course,  learn to leverage on recent AI technologies in building effective marketing strategies.

AI Marketing

AI Marketing explores integrating artificial intelligence into modern strategies. Learn to leverage AI for consumer analysis, optimise campaigns, and personalise experiences. This course covers machine learning, chatbots, and ethical considerations. Gain practical insights into AI's transformative impact on market research, segmentation, and the dynamic landscape of digital marketing, providing a skill set for capitalising on AI for marketing.

Black Friday 2024: 50+ Online Learning Deals

20 Most Cited Research Papers on MOOCs

25 Resources to Learn Generative Engine Optimization in 2025

Duolingo Q1 2026: Toward 100M DAUs with Record Engagement and Slower Paid Growth

Chinese Edtech Pivots: Well-rounded Education, Hardware, Agriculture E-commerce, Fast-Food, Garments, and More

OpenAI Academy Review: A Close Look at ChatGPT 101 for Small Businesses

7 Best Autodesk Maya Courses for 2025: Exploring 3D Animation

12 Best Data Structures & Algorithms Courses for 2025

Open edX Conference 2024: Program & Speakers

University of Sheffield Ends 11-Year Partnership with FutureLearn

8 Best Ecology Courses for 2025: How Species and Systems Interact

10 Best Programming Courses for 2025

The Day MOOCs Truly Died: Coursera’s Preview Mode Kills Free Learning

Udemy’s Last CEO Quietly Moves On: Joins a Tax & Compliance Company as CEO

12 Best Laravel Courses for 2026: Ship Sites Fast

AI Prompting with Google: From Beginner to Certified